Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the
products they were looking for. Of course, search engine optimization and
better rankings can’t keep your customer on your site or make them buy. The
customer having visited your site, now ensure that he gets interested in your
products or services and stays around. Motivate him to buy the product by
providing clear and unambiguous information. Thus if you happen to sell more
than one product or service, provide all necessary information about this, may
be by keeping the information at a different
page. By providing suitable and easily visible links, the customer can navigate
to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you
don’t really know who your customers are and what they want to buy, it is
unlikely you make much money. Website business is an extension or replacement
for a standard storefront. You can send email to your existing clients and ask
them to complete a survey or even while they are browsing on your website. Ask
them about their choices. Why do they like your products? Do you discount
prices or offer coupons? Are your prices consistently lower than others? Is
your shipping price cheaper? Do you respond faster to client questions? Are
your product descriptions better? Your return policies and guarantees better
than your competitor’s? To know your customer you can check credit card records
or ask your customer to complete a simple contact form with name, address, age,
gender, etc. when they purchase a product.
Does your website give enough contact information?
When
you sell from a website, your customer can buy your products 24 hrs a day and
also your customers may be from other states that are thousands of miles away. Always provide
contact information, preferably on every page of your website, complete with
mailing address, telephone number and an email address that reaches you. People
may need to contact you about sales, general information or technical problems
on your site. Also have your email forwarded to another email address if you do
not check your website mailbox often. When customer wants to buy online provide
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