It
is recommended to use keywords in page titles itself. This title tag is
different from a Meta tag, but it's worth
considering it in relation to them. Whatever text one places in the title tag
(between the and portions) will appear in the title
bar of browsers when they view the web page. Some browsers also append whatever
you put in the title tag by adding their own name, as for example Microsoft's
Internet Explorer or OPERA.
The
actual text you use in the title tag is one of the most important factors in
how a search engine may decide to rank your web page. In addition, all major
web crawlers will use the text of your title tag as the text they use for the
title of your page in your listings.
If
you have designed your website as a series of websites or linked pages and not
just a single Home Page, you must bear in mind that each page of your
website must be search engine optimized. The title of each page i.e. the
keywords you use on that page and the phrases you use in the content will draw
traffic to your site.
The
unique combination of these words and phrases and content will draw customers
using different search engine terms and techniques, so be sure you capture all
the keywords and phrases you need for each product, service or information
page.
The
most common mistake made by small business owners when they first design their
website is to place their business name or firm name in every title of every
page. Actually most of your prospective customers do not bother to know the
name of your firm until after they have looked at your site and decided it is
worth book marking.
So,
while you want your business name in the title of the home page, it is probably
a waste of valuable keywords and space to put it in the title line of every
page on your site. Why not consider putting keywords in the title so that your
page will display closer to the top of the search engine listing.
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